Out: 'KNBC Channel 4' In: 'NBC Los Angeles'
The already crowded field of L.A. news websites is about to get more crowded. KNBC-TV Channel 4 plans to rebrand its website (and maybe its newscasts?) as NBC Los Angeles. Here's the little we know from an e-mail sent out today:
www.knbc.com is getting rebuilt from the ground up with an entirely new infrastructure, design, content plan, and more, including a new name and url: www.NBCLosAngeles.com. We expect to launch NBC Los Angeles on Oct. 17, 2008.
The moniker for the website: "LOCALS ONLY: We built this site for you, those who live in the city, not just exist in it." Earlier this year, WNBC in New York announced plans to rebrand itself "NBC New York," with a new website as well as a digital cable channel that would provide 24-hour local news. The idea, the New York Times reported, was to create a "content center:"
NBC’s plan calls for rebuilding Channel 4’s newsroom and melding its content closely with the new channel, as well as an existing locally oriented website and video displayed in places like gas pumps and taxi back seats. NBC will even take WNBC’s name off the website, wnbc.com, simply calling it NBC New York. Local news will still be shown on Channel 4.
It's unclear whether NBC Los Angeles will include a cable news channel. Side note: Drawings of the proposed NBC complex at Universal City still use KNBC and 4.