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Untimely death in Venice

August 26, 2008 | 11:10 am

On location

Dave Freeman, an advertising agency executive who co-wrote "100 Things to Do Before You Die," an adventure-seeking and often unconventional travel guide that personified the way he lived his life, has died. He was 47.

Freeman died Aug. 17 after falling and hitting his head at his home in Venice, said his father, Roy.

Published in 1999, "100 Things" was one of the first contemporary books to create a travel agenda based on 100 sites and then market it with a title that reminded mortal readers that time was limited.

The "100 Things" approach later swept the publishing industry, said Neil Teplica, who wrote the book with Freeman.

The title meant "you should live every day like it would be your last, and there's not that many people who do," Teplica told The Times. "It's a credit to Dave -- he didn't have enough days, but he lived them like he should have."

-Valerie J. Nelson

See Valerie's entire story here.