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Taking a critical look at L.A. 'supergraphics'

April 10, 2008 |  3:43 pm

SupergraphicAre "supergraphics" super ugly? After a failed effort earlier this week to block a pair of giant digital billboards downtown, L.A. Councilman Jack Weiss today targeted giant supergraphics ads. Weiss says that sprawling supergraphics that wrap up and around buildings are popping up in neighborhoods where they are illegal, and he wants the city to enforce laws and impose fines to keep them out of sight, reports Molly Hennessy-Fiske, who is working on a full story.

The councilman made his case this morning along with residents and billboard opponents at the intersection of Pico Boulevard and Overland Avenue, where a supergraphic for Gap stores was stretched along several stories of an office building (pictured here as it was being installed). Neighbors complained that unlike neighboring billboards advertising "American Idol" and "America’s Next Top Model," the Gap supergraphic and its lights are visible from blocks away and disrupt the feel of the West Los Angeles area neighborhood.

“It’s visual blight, a distraction to motorists, just treating the architecture of the city as a canvas,” said Dennis Hathaway, a spokesman for the Coalition to Ban Billboard Blight.

Of course, with that dreaded Westside traffic, those supergraphics certainly give motorists something interesting to look at while waiting for the light to change.

-- Jesus Sanchez

Photo: Office of Councilman Jack Weiss