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And the loser is ... the Shrine Auditorium

March 11, 2008 |  3:18 pm

Shrine Like so many Hollywood wives, the Shrine Auditorium, the eight-decades-old grande dame of Los Angeles performance halls, has been passed up for a much younger and flashy rival. The Academy of Television Arts & Sciences, after years of negotiations and preliminary agreements, today officially said it will move its annual Emmy Awards show from the Shrine near USC a few blocks north to the recently opened Nokia Theatre L.A Live, located across the street from Staples Center. Details in Variety.

Last year's opening of the high-tech Nokia has set off a chain reaction of shifts in Hollywood award shows and major events. In addition to the Emmys, which is broadcast in September, the Nokia already hosted the American Music Awards and there has been speculation it will eventually host the Golden Globes contest.

The Franklin Avenue blog notes that while the Shrine still books plenty of other events, it might join other historic but haunted halls and arenas, such as the Forum, Grand Olympic Auditorium and L.A. Sports Arena, that litter the L.A. landscape.

Now, what are they going to do with all that red carpet?

-- Jesus Sanchez

Hollywood Reporter

Photo: Anne Cusack / Los Angeles Times