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Book designer Chip Kidd at TED [video]

April 4, 2012 |  4:20 pm

Book designer Chip Kidd spoke at the main 2012 TED conference; his speech was posted online Wednesday. "Ladies and gentlemen, I have devoted the past 25 years to designing books," he says when he gets to the substance of his talk. Above him a slide reads, "Yes, BOOKS. You know, the bound volumes with ink on paper. You cannot turn them off with a switch. Tell your kids."

He brings that irreverence -- and interactivity -- to his talk, which highlights what a print book can do.


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-- Carolyn Kellogg