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Get ready for Small Demons

August 31, 2011 |  1:07 pm


Recently I was given a chance to look at Small Demons, a buzzy startup. Techcrunch writes that it's "a stealth L.A.-based startup founded by former Yahoo Product VPs Valla Vakili and Tony Amidei" that "just raised $3 million in Series A funding, according to an SEC form.... the company is rounded out by former Myspace Data Architect Christa Stelzmuller and former Myspace VP of Data Hala Al-Adwan."

What might all that have to do with books? I was assured that it would, and made space in the schedule to see what exactly was up.

It was bookish. It will work on a computer and a tablet. It is also fascinating and fun, and tickled the obsessive-compulsive part of my brain.

And then I was sworn to secrecy.

For the moment, I can say that if you're bookish and curious and have an obsessive-compulsive part of your brain, and like the idea of signing up for the next neat thing when invites will be available, there's Small Demons. In case you hadn't heard.


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