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For those who don't hate reading [video]

August 15, 2011 | 12:52 pm

For every Internet meme, there may be an equal and opposite Internet meme. Take, for example, the "I Hate Reading" Facebook page.

"I Hate Reading" was spotted last week by Reddit and Galleycat. By that time, it had already collected more than 400,000 likes. That's a lot, but book lovers can be slightly reassured: as of this writing, it's still in the below-half-million range, with 442,566 likes.

Today, Abe Books, the Canada-based online used bookseller, launched its counterattack. "We hate the 'I Hate Reading' Facebook page, the company wrote on its blog, where it posted the above video. (The New Yorker's Book Bench blog pointed the way). The video is (perhaps Canadianly) entirely polite, and  lauds books for being many things. Books are social, useful, old, strong and smart, the video reminds us. The one thing they're not -- at least in this video -- is hated.

-- Carolyn Kellogg