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Toys R Us to carry Amazon’s Kindle

By Carolyn Kellogg
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From the department of hook ‘em early: Amazon will sell its Kindle e-reader in Toys R Us stores nationwide. The toy store will give a free $10 Toys R Us gift card to shoppers who purchase the Kindle at a Toys R Us store between Sunday and Aug. 6 (while supplies last, of course).

Reuters reports Toys R Us will carry three Kindle models: Kindle WiFi, Kindle 3G and Kindle with Special Offers. The Kindle with Special Offers is the advertising-based Kindle. Do you think it’ll include ads for Legos and juice boxes along with Visa?

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Children’s e-book apps have done well on tablets like the iPad, which are full-color and have interactive touch screens. But so far the Kindle has remained a mostly text-based black-on-gray e-reader. It may be hard for it to catch on with young people in the frenetic, hi-key Toys R Us environment -- or maybe it doesn’t have to. Maybe the target market is their parents.

-- Carolyn Kellogg

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Carolyn Kellogg

Carolyn Kellogg is a prize-winning writer who served as Books editor of the Los Angeles Times for three years. She joined the L.A. Times in 2010 as staff writer in Books and left in 2018. In 2019, she was a judge of the National Book Award in Nonfiction. Prior to coming to The Times, Kellogg was editor of LAist.com and the web editor of the public radio show Marketplace. She has an MFA in creative writing from the University of Pittsburgh and a BA in English from the University of Southern California.

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