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'iSteve' no more: Steve Jobs biography will now be titled 'Steve Jobs: A Biography'

July 7, 2011 |  6:30 am


iSteve: It was too silly a name to be true. The biography of Apple CEO and founder Steve Jobs, which was initially titled "iSteve," has been renamed "Steve Jobs: A Biography." Which says what it means, but isn't nearly as much fun.

The book will be published by Simon & Schuster in March 2012. Yet there is already so much demand that it hit Amazon's bestseller list in June.

Well, "iSteve" did, anyway, peaking at No. 9 and hovering a few places below. Will the book lose momentum without the cute i-Title that worked for Apple's iPhone and, against all odds, for the iPad?

Probably not. Jobs, 56, has been cooperating with biographer Walter Isaacson on the book. Isaacson has written biographies of genius scientist Albert Einstein ("Einstein: His Life and Universe"), founding father Ben Franklin ("Benjamin Franklin: An American Life") and powerful diplomat Henry Kissinger ("Kissinger: A Biography"). When not writing Jobs' bio, Isaacson, a former executive at Time and CNN, leads the Aspen Institute.

Jobs, who has battled pancreatic cancer and is on leave from Apple, made a surprise appearance in March 2011 during the announcement of the iPad 2.


Authorized Steve Jobs biography will be called iSteve. iSeriously.

Steve Jobs bio "iSteve" -- coming in 2012 -- is already an Amazon bestseller

-- Carolyn Kellogg

Image: Screenshot from Amazon.com's page for "Steve Jobs: A Biography."