Poll: Hey good looking, what’s your e-reader?
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When looking for an e-reader, there’s the Kindle, the Nook, the iPad, the Kobo and more to choose from. And a lot of people have chosen, according to a report released this week. The Pew Internet & American Life Project reported that e-reader ownership doubled in six months.
That’s right: doubled.
The six months spanned by the survey began in November 2010, so the e-reading explosion included the Christmas season -- and also the treat-for-me shopping weeks that followed. Once something of a curiosity, e-readers are now reaching a saturation point.
Admittedly, it’s not a very high point. The percentage of American adults with e-book readers went from just 6% to 12%. Among those most likely to be carrying an e-reader: parents, adults living in households making $75,000 and up, people between the ages of 18-65 and Hispanic adults -- for whom I believe it’s a lector de libros electrónicos.
Are you one of the converted -- or, for starters, adapted? What’s your e-reader?
The report did not count tablet devices such as the iPad as e-readers, but this poll is big enough to welcome all kinds of readers. And e-readers.
-- Carolyn Kellogg
