Chelsea Handler gets a publishing imprint

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Chelsea Handler, the comedian and host of E!’s ‘Chelsea Lately,’ has been given her own imprint at Grand Central Publishing. Handler, whose books have been bestseller list regulars, has a three-book deal for the imprint.

Deadline Hollywood’s New York outpost reports that Handler’s next book, ‘Lies That Chelsea Handler Told Me,’ will be issued in May 2011 under the new imprint, Borderline Amazing / A Chelsea Handler Book. Her dog Chunk may also finally get his say.

Handler hit the bestseller list with ‘Are You There, Vodka? It’s Me, Chelsea,’ and returned with ‘Chelsea Chelsea Bang Bang.’

Many comedians turn to print to ply their wit. Sarah Silverman’s ‘The Bedwetter’ spent 10 weeks on our bestseller list this year, and ‘Earth (The Book)’ by Jon Stewart and the Daily Show staff reached #1 on our nonfiction bestseller list this fall. Lewis Black’s ‘I’m Dreaming of a Black Christmas’ is sure to warm dark hearts this holiday season, and Adam Carolla is sharing his charm with ‘In Fifty Years We’ll All Be Chicks ... And Other Complaints from an Angry Middle-Aged White Guy.’

But none of those others have managed to swing their own imprint. Showing that Handler, who hosted the MTV Video Music Awards in September, is not just good at making people laugh. She’s also excellent at leveraging her brand.

-- Carolyn Kellogg