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Alexander Purcell Rodrigues opens house as showroom

November 11, 2011 |  9:55 pm

Purcell Living 1
Home as showroom? That's the concept behind Villa Purcell, designer Alexander Purcell Rodrigues' new Hollywood “show villa.” In their modernized 1920s Spanish-style house just off Sunset Boulevard, Purcell Rodrigues and his wife and business partner, Stephanie, pictured here, have converted the ground floor and garden into a retail environment for the Purcell Living line of tables, chairs, storage and quirky accessories. (You might remember the Sake Bomb, the designer's ceramic Japanese rice wine cups and decanter shaped like a World War II sea mine.)

Purcell Living 2The furniture ranges from the wildly colored to quietly sculptural. In one corner of the garden, Purcell's Stingray chaise, an undulating day bed, makes a statement in bright aqua Sunbrella fabric; nearby a pair of his Cuscino easy chairs sit like giant hot pink and lime green bolsters bound with straps, above.

MORE PHOTOS: Sneak peek at Villa Purcell

Inside the house, the dining set is the designer's vision of modern rustic style: Formaldehyde-free Europly wood tables and chairs are accented with gold-plated screws, a mash-up of glam and organic styles.

Villa Purcell is open by appointment.


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-- Alexandria Abramian-Mott

Photos: Jay Clendenin / Los Angeles Times