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Modernica annual factory sale Saturday, up to 80% off

September 30, 2011 |  2:32 pm

Modernica co-owner Frank Novak estimated that as many as 1,000 people shopped last year's Modernica warehouse sale -- at once.

The annual event, scheduled for Saturday, has the Los Angeles manufacturer of midcentury modern furnishings slashing prices 20% to 80% for just one day.

Modernica2 During a preview Thursday, Novak gave me a tour and pointed out a dizzying number of deals: grasshopper chairs (at right in red), regularly $1,495, will be reduced to $795. Large Case Study storage units in a variety of colors and woods, regularly $1,550, will be $599, and smaller units, regularly $374, will be $149. A love seat with triple chrome plated legs, regularly $2,100, will be reduced to $1,595.

About 500 fiberglass shell chairs, pictured above, will be sold in what Novak described as "salad bar fashion": Customers can pick out the chair style, color and base they prefer. The chair can then be assembled or taken home. "People like to pick out their own chair," Novak said. Fiberglass dowel-base side chairs, regularly $349, will be $199; fiberglass rocker armchairs, regularly $375, will be $225. Chrome wire chairs on Eiffel bases will be $99.

George Nelson bubble lamps will also be reduced. Lamps that regularly sell for $269 to $485 will be $160 to $250. Other items I spotted: a replica of a Noguchi coffee table, regularly $1,095, now $299; circular dining tables that regularly are $795 to $895 will be $299, and mini wire tables that regularly are $99 will be $49.

Novak and brother Jay suggested shoppers arrive early for best selection. They even joked that they were hitting up family and friends to come in and help, and that's in addition to the 60 people already staffing the event.

Hours are 9 a.m. to 4 p.m. Saturday at 2901 Saco St., Vernon. Payment must be by Visa, Mastercard or cash. Delivery is available in Los Angeles for a fee. If you can't carry merchandise home on Saturday, you can come pick it up on Sunday.

For those not in Los Angeles, Modernica is discounting everything on its website by 15% from 8 a.m. to 8 p.m. Saturday. For more information, call Modernica's Beverly Boulevard showroom at (323) 933-0383.


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Photos: Jennifer Brandon