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Creato Finito Home opens new showroom on La Brea

February 24, 2011 | 10:45 am


Like its new neighbor Croft House across the street, the L.A. store Creato Finito has opened a new showroom boasting handcrafted designs manufactured in Los Angeles.

"Made in Los Angeles is so important to people right now," said Creato Finito designer David McCallen. "People are becoming less disposable."

The expansive, light-filled showroom, formerly home to Reform Gallery, features McCallen's custom pieces and classic designs, inspired by family heirlooms.

Addie Scroll Sofa "My clients often want to re-create favorite heirlooms they remember from their childhood,"  he said. "People like the comfort of the classics." 

Indeed, one of his signature pieces –- the Addie Scroll sofa, shown at left (starting at $4,000) -- is named for his great-great-aunt Addie, a silent movie actress.

Midcentury Modern furnishings courtesy of creative director John St. Denis blend with the more formal décor and antiques to give the new space an eclectic feel.  

Look for midcentury vintage items such as Saarinen side tables ($645), one-of-a kind handmade pillows made from vintage fabrics ($295), vintage and antique Turkish rugs, an oversized  reupholstered vintage chaise ($3,850) and works by local artists. Unique items from McCallen's travels dot the shelves too, including a vintage Gucci leather cocktail set/picnic bag he found at a Milano flea market. "I priced it high in the hopes that no one will buy it," he joked. The showroom also features a drafting table in the back for custom pieces. "We frame the design and send it home with our clients," he said.

Creato Finito Home is at 601 N. La Brea Ave., Los Angeles. (323) 951-1200.

-- Lisa Boone

Photo credits: Creato Finito Home


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