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From the Los Angeles Times archives: Home magazine, Nov. 27, 1977

‘Placebos Can Help You’? The headline could have just as well said, ‘For $3, We’ll Help You Act Like a Fool.’ The bottle of 30 harmless pills, advertised before the holidays, could help you ‘build your image as over-stressed exec or super-sensitive intellectual’ -- at a time when, apparently, people aspired to such things. Satisfied with your life? The ad suggests that the pills might have found a happy home with the hypochondriac in your life.

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-- Joan Fantazia

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