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Successful Living from Diesel premieres at GGM Italy

September 21, 2010 |  7:07 am


When Successful Living From Diesel launched at the 2009 Salone Internazionale de Mobile (better known as the Milan Furniture Fair), the collection earned raves. Influenced by midcentury modern seating, contemporary Italian minimalism and rock 'n' roll, the designs are collaborations between the jeans label and high-end furniture manufacturer Moroso and the lighting company Foscarini. Until recently, though, the pieces were as difficult to order as they were to resist. 

On Thursday, the Successful Living line makes a splashy premiere with a party at GGM Italy in West Hollywood. Above, two of the standout pieces: The three-door Total Flight Case, right, is nearly 6 feet long and takes its inspiration from the trunks that musicians use to transport gear. Undeniably cool, it has a fasten-your-seat-belts price of $5,560. (Sure, you'd have to be rock-star rich to buy it, but if you like the look, consider its origins. You could rig up a tall boy dresser version of this console by adding metal legs to a stack of inexpensive, off-the-shelf musician's gear-rack flight cases, which can be found for about $100 each online.)

The Overdyed side chair, above left, has steel paperclip legs and back support that bear the imprint of midcentury California modernist Luther Conover. It is finished with a rag painting technique in indigo or gray to echo the look of well-worn denim. Cost: $550.

Cumulus Chair_B_02As a point of comparison, vintage Conover chairs can cost more than $1,000, and a newly produced molded plywood Eames DCM chair from Herman Miller sells for $429 at Design Within Reach.

If you like a metal base but want a softer seat, check out the Cloudscape chair, right. It starts at $3,290. (Sorry, but I can't think of a way to imitate this one.)

The collection preview party is from 6 to 8 p.m. at GGM Italy, 8783 Beverly Blvd. To attend, RSVP is mandatory: Call (310) 271-9011 or e-mail info@ggmitaly.com Tell them L.A. at Home sent you.

-- David A. Keeps

Photo credits: Successful Living from Diesel