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Emma Watson spellbinds a job as new face of Lancôme

March 15, 2011 | 12:49 pm

Emma Watson is the new face of Lancome

Emma Watson has cast her spell on beauty house Lancôme International, for which she'll be the newest face to front the brand's ads.

"It starts with an L and ends with an E. I'm sure you have guessed the new face of Lancôme is me! :-)" she tweeted after teasing followers for days with clues.

The "Harry Potter" star made the announcement a week after divulging to fans that she had decided to put studying at Brown University on hold.

"I've decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects. I will still be working towards my degree ... it's just going to take me a semester or two longer than I thought : )," she posted on her website last week.

But this foray into fashion isn't her first. The former face of Burberry has already teamed up with designer Alberta Ferretti to produce an eco-friendly clothing collection due out March 21.

With Lancôme, the 20-year-old mega-star is following in the footsteps of Julia Roberts, Kate Winslet and Penelope Cruz.

"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme," said Youcef Nabi, president of Lancôme International.

Watson already caused a stir earlier this week while shooting the new ad with Mario Testino in Paris.

Can you say "ooh la la"?


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-- Nardine Saad

Photo: Emma Watson arrives at the BAFTA Film Awards 2011 at the Royal Opera House in London on  Feb. 13. Credit: Joel Ryan / Associated Press