Ministry of Gossip

The gospel on celebrity and pop culture

« Previous Post | Ministry of Gossip Home | Next Post »

Kim Kardashian, Kris Jenner announce Skechers Shape-ups deal

November 23, 2010 | 11:17 am

President_Chris_62580258_Max (1)

Kim Kardashian and her mom Kris Jenner are certainly in step -- and it so happens that now they're getting rewarded handsomely for it.

The mother-daughter duo announced their alignment with Skechers Shape-ups, shoes that promote fitness (especially in the celebrated Kardashian backside), Monday at the Beverly Wilshire hotel.

Sneaker honcho Leonard Armato announced that Kardashian and Jenner will soon be promoting a national mother-daughter fitness challenge, encouraging women and girls to get moving as a team.

Kim's sisters Kourtney and Khloe came to support their sister and mom. Thankfully they've got that handy Kardashian MasterCard, should anyone want to impulsively purchase the Kardashian sneaker.


Kim Kardashian naked for W magazine -- but is it art?

Kim Kardashian turns 30 in Las Vegas with Khloe, Kourtney and friends

-- Matt Donnelly

Photo: Leonard Armato, left, with Khloe Kardashian, Kim Kardashian, mom Kris Jenner and Kourtney Kardashian at Skechers Shape-ups unveiling. Credit: WireImage