Kim Kardashian can now live in your wallet [poll]
The reality star is lending her name to a prepaid MasterCard aimed specifically at teenagers -- and the parents who want to monitor their spending.
"Teens do not spend their money as their parents think they do," a rep for the campaign told the New York Post, "and, drugs are a huge problem in this country. I give my son a small amount of cash and track his spending on his card."
Yes, Kim is precisely the ally this brand needs. Moms and dads can make sure prescription drugs and marijuana are kept at bay in lieu of more responsible purchases -- like Kardashian weight loss pills, cupcakes, fragrances, fast food salads and iTunes tracks.
Kardashian is slated to appear at a party in Manhattan on Tuesday to support the card, alongside the cast of "The Real Housewives of New York."
-- Matt Donnelly
Photo: Kim Kardashian at New York Fashion Week for spring-summer 2011. Credit: Peter Kramer / Associated Press