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Lauren Conrad on her new MTV reality show, clothing line

October 2, 2010 |  2:24 pm

Lauren Conrad at the Teen Vogue party You met her in "Laguna Beach," then she headed for "The Hills," but nowadays Lauren Conrad is all about keeping it level.

The designer and author chatted with us Friday night at Teen Vogue's Young Hollywood bash, a packed affair on the Paramount Pictures lot that featured a fashion show from Michael by Michael Kors. (Click on the picture of actresses Nikki Reed and Emma Roberts below to launch a gallery of arrival photos.)

Her recently announced MTV series will follow Conrad as she embarks on building her brand and collections, but we had to wonder -- is she afraid of going back to the oft-dramatic territory of reality TV after leaving "The Hills" and its drama behind? 

"The reasons I left 'The Hills' aren't an issue in this case. I'm a producer on the project, it's focused on my career and all the things that I'm doing that I'm really proud of," she said.

"You know, my career has always served as a backdrop to talk about boyfriends and fights. This is an opportunity to show the things that I love to do."

Conrad also cleared up an inaccuracy from the show's announcement: She'll be designing a contemporary line, not evening wear.

"It's a little more specialty; it'll be sold in boutiques and, fingers crossed, we'll get into a department

TeenPromo store. I really wanted to do a line that focused on fit and fabric quality -- really well-tailored pieces, romantic, something that you feel polished and beautiful in," she said.

And don't expect cameos from the likes of her pot-stirring past costars.

"Everything is different," Conrad said of the project, "even the very look of the show."

-- Matt Donnelly

Photo: Lauren Conrad arrives at the eighth annual Teen Vogue Young Hollywood Party at Paramount Studios on Friday in Los Angeles. Credit: Charley Gallay / Getty Images for Teen Vogue