The suite life: Sundance swag lures America Ferrera, Malin Akerman and more
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The excitement of Sundance draws celebs from Hollywood, New York and beyond with an appreciation of their craft, a platform for industry dialogue -- and an endless train of luxury gifting suites.
What would Sundance be without swag!? The Ministry has a full report of who, where and -- most important -- what was gifted.
Lucky ones included America Ferrera, Malin Akerman, Marisa Tomei and John Legend.
The hottest lounge for L.A.-savvy fashion fans was Fred Segal Fun. The swanky boutique opened a pop-up shop at Village at the Yard and packed it with wares including Parish Nation menswear, social business cards Poken, KR3W denim and footwear and some stiff cocktails from Absolut. Ferrera, Akerman, Adrian Grenier and Kate Mara all scored the goods.
At the Lia Sophia Suite at the Lift, Edie Falco and James Franco escaped the snow to grab goodies like Diesel’s ‘Be Stupid’ tees and Under Armour performance jackets. There was a charitable opportunity amid the booty: Franco, along with Kristen Stewart and Dakota Fanning, signed a Muscle Milk Light cooler for auction.
Over at the House of Hype, AT&T presented Samsung Mythic phones to the likes of John Legend and festival actor David Hyde Pierce, as well as G-Shock watches and Votre Vu skincare products.
On the mountaintop at Marriott’s MountainSide, Oakley’s Learn to Ride snowboard session gifted goggles, hats, snowboarding pants and neck warmers to Tomei as well as Paris Hilton and boyfriend Doug Reinhardt, so that they might better brave chilly Park City, Utah.
Meanwhile, at Talent Resource’s Sky Suite, newlywed Khloe Kardashian-Odom cleaned up -- presumably easing disposable-income pressure on husband Lamar Odom. She scored a yearlong free movie pass to AMC, UrbanEars headphones, Jenny B tees and skincare products from EOS.
Sometimes the biggest star perk isn’t what you take home, it’s what you burn off ...
... Nintendo Wii Fit Plus hosted a fitness club at Village at the Yard for celebs including Justin Bartha and rapper Lil Jon, who experimented with routines like yoga.
And sometimes the biggest gift of all is a hot meal. The MySpace Cafe opened its doors for another year, with complimentary food and drink for bold-face names. Movie exec Harvey Weinstein was spotted stopping for coffee and shmoozing.
Jealous of celebrity swag? Could give a hoot about the loot? Tell me which gifts sound the best to you in comments.
-- Matt Donnelly
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