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The Morning Fix: 'Hunger Games' music hot. Changes at 'The Office.'

March 22, 2012 |  7:41 am

After the coffee. Before getting my Tim Tebow Jets jersey.

The Skinny: Thursday's headlines include some executive changes at Sony Corp., a review of "The Hunger Games," plans to keep NBC's "The Office" alive for one more season despite some key cast departures, and Fox's move to give its new drama "Touch" a global premiere.

A true test of how powerful "The Hunger Games" is expected to be is that even its soundtrack is already doing big business on iTunes
The Daily Dose: All the off-season drama in the National Football League will make figuring out the television schedule for the 2012 season even more complicated. Among the headaches for the league will be figuring out how much national television exposure the fan favorite New Orleans Saints will get in the wake of Coach Sean Payton's suspension for the season because the team had issued bounties to take out rival players. Then there are the Indianapolis Colts, who are usually a national draw but may struggle with a rookie quarterback. One plus for the league is that media phenom Tim Tebow signed with the New York Jets, who already get lots of TV time. If he'd gone to a team like the Jacksonville Jaguars, the NFL would have had to figure out how to get that squad in the national rotation along with more popular teams.

Sony shake-up. Kazuo Hirai, who will take over for Howard Stringer as chief executive of Sony Corp. in a few weeks, is expected to tap Michael Lynton as his top U.S. executive. Lynton, currently head of Sony's Hollywood operations, would add oversight over Sony's music and publishing units. Analysis of Lynton's ascent from the Los Angeles Times, the New York Times and the New York Post, which first broke the story.

Hungry for music. A true test of how powerful "The Hunger Games" is expected to be is that even its soundtrack is already doing big business on iTunes. Once considered a key component of any movie marketing effort, soundtracks lost their cool years ago. The Wall Street Journal looks at whether music from "The Hunger Games" can boost the soundtrack business.

Time to shut this down? NBC's aging sitcom "The Office" already lost Steve Carell and now is poised to lose several other cast members as well as behind-the-scenes talent. Nonetheless, NBC is scrambling to keep "The Office" around for another year, and perhaps even launch a spinoff show featuring Rainn Wilson's character, Dwight Schrute. Though a case could be made that "The Office" is past its prime, struggling NBC still gets a decent (for it) 18-49 audience from the show. Details on how "The Office" might live on for another season from TV Guide and Deadline Hollywood.

One world. Fox is making the unusual -- but not unprecedented -- move of premiering its new drama "Touch" around the world. Normally, shows premiere in the United States and then gradually pop up around the globe. Fox is going with a global scheduling approach to try to combat piracy as well as to boost advertising sales. More from Variety.

Viacom's ratings woes spread. Cable programming giant Viacom Inc. has some new headaches. With the company already reeling from a ratings drop at its kids channel, Nickelodeon, its MTV and Comedy Central are now also seeing declines in their key demographics. More from the New York Post.

Shocking discovery. A new study shows that people who are constantly updating their Facebook status are likely to be very narcissistic. And I just thought that their lives were so exciting that they were doing a service by letting the rest of us know how great things are going for them. Conversely though, someone who tweets a lot -- say, a media reporter at a West Coast newspaper -- is not narcissistic but rather a kind and giving soul. Details on the study from the Guardian.

Inside the Los Angeles Times: Kenneth Turan on "The Hunger Games." John Horn on what it took to get the movie "October Baby," which deals with the story of a woman whose birth mother tried to unsuccessfully abort her, to the big screen.

-- Joe Flint

Follow me on Twitter and you'll witness my historic 11,000th tweet.

Photo: A scene from "The Hunger Games. Credit: Murray Close / Lionsgate