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Movie Projector: 'The Hunger Games' to dominate box office -- again

March 29, 2012 |  1:08 pm

The Hunger Games will be the No 1 film at the box office yet again
Moviegoers are expected to return to the multiplex this weekend for seconds of "The Hunger Games," guaranteeing the teen epic will be No. 1 at the box office again.

After debuting with a record-breaking $152.5 million last weekend, the adaptation of Suzanne Collins' bestselling young adult novel has continued to rake in massive ticket sales this week. Since Monday, the movie has grossed $29.2 million, and could collect upward of $60 million in its second weekend, according to those who have seen pre-release audience surveys.

Two new films will hit theaters this weekend, neither of which are expected to attract anywhere near the business of "Hunger Games." The big-budget sequel "Wrath of the Titans," a 3-D action flick featuring Greek gods, could debut with a soft $40 million in receipts. "Mirror Mirror," a modern day spin on the classic Snow White fairy tale, will probably have an even less impressive opening with roughly $25 million worth of sales.

"Wrath of the Titans" is a follow-up to 2010's similarly titled "Clash of the Titans," which ended up grossing $493 million worldwide. Despite its impressive tally, "Clash" was panned for its poor use of 3-D technology because the film was converted into the format haphazardly to take capitalize on higher ticket prices.

"Wrath," which has earned slightly better critical reviews than "Clash," cost more to produce than the first film. Warner Bros. and Legendary Pictures co-financed the movie for about $150 million, compared with a $125-million budget for the original picture.

This weekend's release, which stars Sam Worthington as the half-human, half-god Perseus who must fend off not only an angry brother but an array of fire-spewing beasts, also has a new director: Jonathan Liebesman, who replaced Louis Leterrier.

Despite these changes, "Wrath" is still expected to have a far weaker debut than "Clash," which opened with $61.2 million two years ago. The filmmakers believe that "Wrath" will be hurt by "The Hunger Games," which is attracting a higher-than-anticipated number of young men -- the core audience, of course, for the fantasy movie.

"Mirror Mirror," however, is going after a family crowd. The film stars newcomer Lily Collins as Snow White, a naive princess trying to escape the wrath of her stepmother, an evil Queen played by Julia Roberts. The movie is the first of two Snow White adaptations to hit theaters this year; the second, out in June, is Universal Pictures' "Snow White and the Huntsman," a darker, more action-heavy story featuring Kristen Stewart in the lead role. 

The film is the most expensive production ever financed by Relativity Media, which spent about $100 million to produce the fairy tale, according to a person close to the production who was not authorized to speak publicly. However, a spokesman for Relativity said the movie's final cost was about $85 million. It was directed by Tarsem Singh, who helmed the $80-million sword-and-sandal epic "Immortals" for the independent company this year. 

In addition to launching a pricey marketing campaign, Relativity threw a lavish premiere party at the Hollywood Roosevelt hotel this month where girls could dress like princesses and get hair extensions and play carnival games.

Opening in limited release, “Bully,” Lee Hirsch’s documentary about five families affected by teen bullying, will open in a total of five theaters in Los Angeles and New York. The film rides into theaters on the wave of a ratings controversy after being given an "R" rating by the Motion Picture Assn. of America for coarse language.

After losing an appeal for a PG-13, the movie's distributor the Weinstein Co. decided to release the film without a rating. Many theaters will show the movie but treat it as an "R," meaning anyone under the age of 17 must be accompanied by an adult. Cinemark, the nation’s third-largest chain, said it will not play the movie, per its policy of not showing unrated films. The movie's initial receipts will be indicative of how much the public scuffle has stirred interest in the film, which will widen its run to two dozen markets April 13.


Lily Collins sees herself in 'Mirror Mirror'

Carmike reverses course, will show ‘Bully’

Word of Mouth: Back for Round 2 of 'Titans'

-- Amy Kaufman

Photo: Elizabeth Banks, left, and Jennifer Lawrence star in "The Hunger Games." Credit: Lionsgate