NBCUniversal names Adam Stotsky G4 general manager
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Veteran NBC marketer Adam Stotsky is now officially a gamer.
NBCUniversal announced Thursday that Stotsky had stepped into the role of general manager of the company’s tiny G4 television network, which targets young male viewers by attempting to be the TV destination for video game players.
Stotsky previously served as president of marketing for NBC Entertainment and spearheaded the ‘NBC: More Colorful’ campaign. He replaces G4’s president of the last six years, Neal Tiles, who NBCUniversal said was leaving to ‘pursue new challenges.’
Stotsky will report to Bonnie Hammer, chairman of NBCUniversal Cable Entertainment, whom Stotsky worked with during his 2001-2008 tenure at NBCUniversal’s Syfy network. Hammer took over the G4 network a year ago, when its owner Comcast Corp. assumed control of NBCUniversal.
‘I’ve known Adam for many years, having worked with him at Syfy during an amazing period in the network’s evolution,’ Hammer said in a memo to the G4 staff. ‘He energized the Syfy brand and helped take it to an unprecedented place at the top of the ratings. I’m convinced that he can do the same thing for G4.’
The G4 network is available in 59 million cable and satellite TV homes, and its signature programs include ‘Attack of the Show!,’ ‘X-Play’ and ‘American Ninja Warrior.’
Thursday afternoon, G4 staff members were invited to meet Stotsky at a town hall meeting at the group’s Wilshire Boulevard offices.
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-- Meg James
