On Location: L.A. movie palaces still matter to film industry
Theaters in the historic Broadway District, including The Orpheum, the Palace Theatre and the Los Angeles Theatre, are featured in several current and upcoming movies, including Walt Disney Pictures’ “The Muppets,” Warner Bros.’ “J. Edgar” and “The Dark Knight Rises,” and the Weinstein Company’s “The Artist,” the silent, black-and-white period romance that opens in the U.S. this week.
The elegant structures are popular among location managers and set designers because of their rich and varied architecture, which ranges from Art Deco to French Baroque and Spanish Gothic -- sometimes all in the same venue.
“These downtown L.A. theaters constitute a local treasure trove of historic and exotic show palace interiors and exteriors,” said Harry Medved, co-author of the book "Location Filming in Los Angeles." “They can double as live theaters, nightclubs, casinos, hotel lobbies or music halls in London, New York, Detroit and Paris.”
Another selling point: because they are no longer used for showing first-run movies, the buildings are readily available for dressing up as movie sets.
“They are an incredibly valuable resource for filming in Los Angeles," said John Panzarella, location manager for “In Time,” the recently released sci-fi thriller starring Justin Timberlake and Amanda Seyfried. Panzarella booked the grand lobby of the Los Angeles Theatre to depict a futuristic casino.
“In Time” is among more than a dozen movies that have filmed at the Broadway District landmark, which was designed by architect Charles Lee and opened in 1931 for the gala screening of Charlie Chaplin’s “City Lights.” The building, now listed with the National Registry of Historic Places, was the last and most extravagant of the downtown movie palaces built between 1910 and 1931. Together they formed the core of the city’s entertainment district, which also hosted live performances by artists from Judy Garland to Duke Ellington.
Later, they hosted puppets. Producers of “The Muppets” also shot a scene in the same lobby, where Kermit the Frog makes his final speech on the grand staircase.
Most of the original 19 theaters have long since closed. A handful -- including the Orpheum, the Million Dollar Theater and the Palace -- remain open for special events, screenings and concerts. (Loew’s State Theatre, at 7th and Broadway, is a church.) Several rent their auditoriums, lobbies and ballrooms to film crews, which may be the reason they’re still around.
“Their use as film locations is one of the main reasons they are still here and intact," said Hillsman Wright, co-founder of the Los Angeles Historic Theatre Foundation, which has been working to preserve the storied real estate. “They are very powerful buildings that were designed to take you away from the troubled world, particularly during the Depression era. They were built to inspire, and they still have that quality.”
Richard Middleton, executive producer of “The Artist,” said the old movie houses are an asset to a city that has suffered from runaway production.
“It’s pretty hard to find period correct theaters that can give you the look from that time," Middleton said. “Luckily for us, these theaters are in good condition and have maintained their architectural integrity.”
In addition to “The Artist,” several other movies have filmed at the Orpheum, including “Funny People,” “The Curious Case of Benjamin Button” and “Dreamgirls.” The theater also has been a location for commercials, music videos, live concerts and performances of “American Idol.”
Owner Steve Needleman has invested more than $4 million to renovate the theater, which he heavily markets as a film location. He says up to 60% of his business comes from film and TV productions, which pay as much as $10,000 a day to shoot there.
“We’re offering a production value to them that you just can’t get in other places," Needleman said. “It’s getting back to that old-time look of Los Angeles.”
-- Richard Verrier
Photo: Steve Needleman is the owner of the Orpheum Theatre. The theater, built in 1926, was used in the new movies "The Artist." Credit: Mark Boster / Los Angeles Times