On Location: Busy week for commercial filming in L.A.
The economy may be sputtering, but Los Angeles is abuzz with commercial shoots.
Overall filming on city streets and unincorporated areas of Los Angeles County climbed 13% last week over the same time a year earlier, thanks to a surge in commercial production from advertisers such as Sears, Lexus, Verizon and L'Oreal, according to the latest data from FilmL.A. Inc., which processes film permits.
On-location shoots for commercials generated 94 production days last week, a 67% increase over the same time a year earlier. Commercial filming activity rose 17% in the third quarter.
Feature film activity was virtually flat week, producing 106 days. The category jumped 50 % in the third quarter, fueled by a new crop of movies benefiting from the state film tax credit. Television shoots accounted for 306 production days, up 1.3% last week.
-- Richard Verrier