Company Town

The business behind the show

« Previous Post | Company Town Home | Next Post »

On Location: Busy week for commercial filming in L.A.

October 11, 2011 |  7:06 pm

The economy may be sputtering, but Los Angeles is abuzz with commercial shoots.

Overall filming on city streets and unincorporated areas of Los Angeles County climbed 13% last week over the same time a year earlier, thanks to a surge in commercial production from advertisers such as Sears, Lexus, Verizon and L'Oreal, according to the latest data from FilmL.A. Inc., which processes film permits.

On-location shoots for commercials generated 94 production days last week, a 67% increase over the same time a year earlier. Commercial filming activity rose 17% in the third quarter.

Feature film activity was virtually flat week, producing 106 days. The category jumped 50 % in the third quarter, fueled by a new crop of movies benefiting from the state film tax credit. Television shoots accounted for 306 production days, up 1.3% last week.

-- Richard Verrier

Where the cameras roll
Sample of neighborhoods with permitted TV, film and commercial shoots scheduled this week. Permits are subject to last-minute changes. Sources: FilmL.A. Inc., cities of Beverly Hills, Santa Clarita and Pasadena. Thomas Suh Lauder / Los Angeles Times