Company Town

The business behind the show

« Previous Post | Company Town Home | Next Post »

Wendi Murdoch is no diamond in the rough

August 19, 2011 |  9:01 am

Photo: Wendi Murdoch at the Allen & Co. conference last month. Credit: Julie Jacobson/Associated Press. In the highly unlikely scenario that the phone hacking scandal engulfing Rupert Murdoch's News Corp. leads to the mogul and his family having to give up control of the media giant, it's a good thing his wife, Wendi Murdoch, has a second career going.

Besides being Murdoch's wife and quick with a punch if someone comes at her husband with a pie during a hearing at Parliament and a budding movie producer, Wendi Murdoch also has a jewelry business with Ivanka Trump. The duo have teamed up on a limited-edition bracelet. The "Snow Flower and the Secret Fan" bracelet, named after a recently released movie Deng produced, is described as a "stunning resin cuff features an art-deco fan design accented in diamonds set in 18k white gold, and the interior of each one is engraved with the Chinese character for friendship."

The new bracelet is a "celebration of the movie's powerful message—as well as their own friendship," per the marketing pitch.

This is not the first Trump-Murdoch collaboration. The two also worked together when Murdoch curated Trump's "Girl Up" bracelet. That bracelet goes for $40 and according to an ad, benefits the United Nations Foundation's "Girl Up" campaign (although in the ad it is spelled "champaign") which "raises awareness about and funds for adolescent girls in need, preparing them for the next generation of leadership."

The Snow Flower and the Secret Fan bracelet lists at $650 and does not appear to be tied to any charitable effort.

So how did the third wife of a media mogul and the daughter of Donald Trump meet? According to the advertisement (See, Google ads do work!), the pair "became buddies years ago as neighbors at the Park Avenue Trump building and have remained close ever since."

Wendi Murdoch's biography in the ad lists her as a television executive and film producer. She also says if she could fix one problem it would be "the quality of public education in the U.S." and if she had $20 she'd give it to the New York public school system. The Murdochs have given more than that, of course, to send their kids to elite private schools.

What the ad doesn't say is who Murdoch's husband is, but then again if you have to ask, you probably aren't the right clientele for the jewelry.


Wendi Murdoch's big screen effort

Rupert Murdoch unharmed in attack at hearing

Has News of the World scandal put cloud over James Murdoch?

-- Joe Flint

Photo: Wendi Murdoch at the Allen & Co. conference last month. Credit: Julie Jacobson/Associated Press.