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NBCUniversal starts to overhaul its TV studio

August 1, 2011 | 10:06 am


Comcast Corp.'s NBCUniversal is bringing in new leadership at its television production arm Universal Media Studios in hopes of rejuvenating the unit.

Bela Bajaria, a senior executive at rival CBS, has been named executive vice president of Universal Media Studios. Her appointment is part of a broader plan to make the studio a stand-alone unit. It had operated as part of NBC Entertainment three years ago.

The studio is being spun off because NBCUniversal would like it to produce more shows for other networks instead of being seen as NBC's in-house production company.

Bajaria is currently senior vice president of both cable programming for CBS TV Studios and movies and miniseries for the CBS network. She has been with CBS for 15 years.

"She is the breath of fresh air we need as we start to reorganize UMS into a studio that will continue to produce series for NBC as well as the other networks,” said NBC Entertainment Chairman Bob Greenblatt, to whom she will report.

Looking to send a signal to Hollywood that it is serious about its plans to make UMS a major player, the studio also announced Monday that it had struck a development deal with Gary Sanchez Productions, a company whose partners include comedian/actor Will Ferrell and Adam McKay.


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--Joe Flint

Photo: NBC logo seen on the NBC building in Burbank, California. Credit: David McNew / Getty Images.