CBS, Netflix extend partnership to Canada and Latin America
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Beginning in September, Netflix customers in Canada will be able to stream episodes of several CBS owned television shows including ‘Numb3rs,’ ‘Twin Peaks’ and episodes of past seasons of ‘Dexter.’
The two-year, nonexclusive international licensing deal -- announced Wednesday -- expands a partnership between the two companies, which was signed earlier this year. The initial agreement covered TV show streaming by Netflix users in the U.S.
Financial terms of the international deal were not disclosed.
Netflix has been bolstering its offerings to compete with rival services. On Wednesday, episodes of the critically acclaimed AMC series ‘Mad Men’ become available to Netflix’s U.S. subscribers as part of a syndication deal that the Los Gatos-based company structured with studio Lionsgate.
Netflix primarily has access to older programming that CBS owns, including the original ‘Star Trek’ series. The television company tightly guards online views of episodes of its current network hits, including ‘NCIS’ and ‘Hawaii Five-0.’ It does not make the latest episodes of shows available to Netflix, Hulu or Amazon.com.
CBS’ strategy is designed to protect its TV ratings and the advertising revenue it receives when viewers watch programming on TV. But CBS has been eager to structure deals to give companies access to its older titles that no longer air on television.
Later this year, users in Latin America also should be able to watch ‘Dexter’ and other CBS titles online.
Earlier this month, Netflix said it would be launching movie and TV show streaming services in 43 countries in Central America, South America and the Caribbean. Netflix’s arrangement with CBS represents it first international deal with a major content supplier.
Netflix said that CBS-owned programming including past seasons of ‘Medium,’ ‘90210,’ or the Showtime programs ‘Nurse Jackie’ and ‘Dexter’ will be included in Netflix’s $7.99 a month streaming plan.
CBS Corp. owns the premium Showtime cable channel.
‘We are pleased to be partners with Netflix as they roll out their superb service to new markets,’ said Armando Nunez, president of CBS Studios International. ‘This new arrangement -- which does not compete with U.S. ratings or Showtime’s domestic subscriber base -- underscores the popularity of CBS content around the world, and illustrates yet another meaningful way for us to realize incremental value from our vast library of content.’
-- Meg James
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