Josh Goldstine to be named Universal president of marketing

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Longtime Sony Pictures creative advertising executive Josh Goldstine will be named president of marketing for Universal Pictures, people familiar with the matter confirmed.

He replaces Eddie Egan, who is moving to Universal’s family animation partner Illumination Entertainment.

Goldstine has worked in Sony’s marketing department for 20 years, eventually rising to the post of president of creative marketing before being named a senior creative executive in 2008, overseeing movie marketing campaigns for the studio.

In 2001, he was suspended for his role in creating a fake film critic named David Manning whose made-up reviews for Sony movies such as ‘The Animal’ and ‘A Knight’s Tale’ were quoted in the studio’s advertisements.

He is still under contract at Sony and is negotiating to move to Universal soon, where he will oversee domestic marketing, according to two knowledgeable people who requested anonymity because the hiring has not been announced.

Universal marketing co-president Michael Moses is expected to stay in his current role and rep ort to Goldstine.

A Universal spokeswoman did not respond to a request for comment.

-- Ben Fritz

Related:

Universal bringing in new marketing president; Eddie Egan moves to Illumination