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Olympics, Hooters make for big ratings

February 15, 2010 | 11:55 am


NBC's coverage of the Olympics drew 26.3 million fans of the Winter Games, while CBS' "Undercover Boss" drew 15.3 million fans of Hooter girls.

For NBC, the Sunday numbers were up 13% in viewers from same period during the 2006 Turin Games.

Among adults 18-49, NBC averaged a 7.0 rating. Each rating in that demographic translates to 1.3 million viewers. Though a 7.0 is nothing to sneeze at in today's fragmented media landscape (I just love throwing that phrase out there, makes everything sound so important), it is 7% off from Turin.

While the overall ratings for the Games are up from 2006, the numbers are off in double digits from the 2002 Games, which were held in Salt Lake City. The first Sunday of those Games averaged 30.2 million viewers.

CBS's "Undercover Boss," which got sampled by 38.6 million people when it premiered after the Super Bowl on Feb. 7, made its time period premiere Sunday and had solid numbers. Besides the 15.3 million viewers, it also averaged a 5.1 rating in adults 18-49. CBS said it was up 77% in viewers and a walloping 168% in that demo from the network's Sunday 9 p.m. time period average this season. 

The episode featured Hooters chief Coby Brooks going undercover at his restaurant chain where he was shocked to discover that some people think Hooters presents women in a bad light. He's even more stunned when one of his managers, who might be more suited to being a manager of the Bada Bing, makes a couple of Hooter girls eat out of a bowl like they are dogs. Next week, the show will follow the head of 7-Eleven as he goes to work making slurpees. We're waiting for the show to follow John Gotti Jr. around.

-- Joe Flint

Photo: Hooters Chief Executive Coby Brooks with some of his staff. Credit: Bill Matlock/CBS