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DirecTV picks beverage and cosmetics executive as its new chief

November 18, 2009 | 12:33 pm

DirecTV, the nation's largest satellite television provider, has named Pepsico International chief executive Michael White, who also serves as vice chairman of the beverage giant, to its top job. He replaces former chief executive Chase Carey, who was named chief operating officer of News Corp. in July.

White has no experience in the television or satellite industries. He worked at Pepsico for 18 years, rising from vice president of planning for subsidiary Frito-Lay North America to his most recent post. Prior to that he worked for cosmetics company Avon Products Inc. and consultancies Bain & Co. and Anderson & Co.

White, who starts his job Jan. 1, will report to DirecTV chairman John Malone, whose Liberty Media took a controlling stake in the satellite broadcaster as part of a deal with News Corp. completed last year.

-- Ben Fritz