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'G.I. Joe' comes up $1.5 million short

August 10, 2009 |  1:37 pm


The cobra rose, just not as high as Paramount Pictures would've liked.

In another sign that there may not be great momentum behind the solid opening for "G.I. Joe: The Rise of Cobra," the film's final weekend gross came up $1.5 million short of Paramount's Sunday morning estimate.

The official tally from the studio shows that "G.I. Joe" sold $54.7 million worth of tickets for the weekend. On Sunday morning, Paramount estimated that it had grossed $56.2 million.

Studios are usually able to estimate a movie's ticket sales for a Sunday, and thus the entire weekend, based on its Friday and Saturday grosses compared to similar pictures.

The fact that "G.I. Joe" didn't meet the studio's estimate signals combined with the movie's sizable 18% drop from Friday to Saturday, indicates it may be suffering from weak audience buzz and could experience a sizable drop next weekend of more than 60%.

By contrast, Paramount's other big non-sequel summer release, "Star Trek," earned $2.7 million more than its weekend estimate in May. It dropped only 43% on its second weekend and went on to more than triple its opening weekend ticket sales.

--Ben Fritz

Photo: Cast and crew of "G.I. Joe: The Rise of Cobra" ring the opening bell at the New York Stock Exchange. Credit: Business Wire