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The Morning Fix: Google goes after Microsoft; moguls debate paid content; “30 Rock” gets big rerun bucks.

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After the coffee. Before chasing moguls at the Sun Valley Resort.

Guess Google took launch of Bing a little personal. Google is unveiling its own operating system, Chrome OS, to compete with Microsoft Windows. The New York Times broke the news, that Google quickly confirmed. The move will certainly make Google one of the big topics at the Allen & Co. conference where CEO Eric Schmidt and founders Sergey Brin and Larry Page are expected.

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Mogul debate. Getting people to pay for online content will be the hot topic at this year’s Allen & Co. conference, says the Los Angeles Times.

Give Liz Lemon a raise. Reruns of NBC’s ’30 Rock’ have been sold to Viacom’s Comedy Central and Tribune’s superstation WGN at a combined price tag of $800,000 per-episode, says Variety.

Reality check. The Hollywood Reporter sits down with Mark Burnett, the man behind ‘Survivor’ and ‘The Apprentice’ to get his thoughts on the genre and where it’s headed.

Is less plot even possible? The adult entertainment industry apparently is getting further away from plot in its content in reaction to how the Internet is changing how people consume content, reports The New York Times.

Smaller is better. While big and medium-sized newspapers continue to struggle small papers are managing to survive and in some cases even prosper, says PaidContent.

Inside the Los Angeles Times:
Internet radio stations and the music industry reached a new deal over royalties, ending a two-year old dispute. Complete Michael Jackson coverage. James Rainey on the Washington Post’s brouhaha.

-- Joe Flint

Follow Joe on Twitter

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