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The Morning Fix: Twitter TV, HBO's True Blood is hot for marketers, the backstory behind owernship of Terminator

May 26, 2009 |  6:37 am

After the coffee. Before getting the kids to school.

After years of relying heavily on drama and reality, the networks are returning to comedies, with 10 new sitcoms set to premiere next season. New York Times advertising columnist Stuart Elliott surveys Madison Avenue to see if there's loot in laugh tracks.

There may not be ads on HBO, but there are lots of ads coming out tied to HBO's vampire drama "True Blood." USA Today reports on the marketing deals that are cross-promoting the show.

The good news for Warner Bros. TV, it has more series on the air than any other studio. The challenge is trying to make money off all that content. Broadcasting & Cable interviews TV studio president Peter Roth on pros and cons of being the industry's biggest supplier.

The economic downturn is hitting rappers says The Wall Street Journal. Many are cutting back on the amount of `bling' they wear or, in some cases, trying to keep it real while wearing fake jewelry.

Twitter the TV series? Details are in Variety are sketchy -- fewer than 140 characters apparently -- but Twitter is teaming up with Reveille and Brillstein Entertainment on a reality show based on the social networking site that will involve celebrities and regular people. Twitter's own blog describes the deal as a lightweight, non-exclusive agreement. Meanwhile, The Wall Street Journal reminds us that despite all the buzz and users, Twitter still does not make money and its growth is actually slowing it down.

This might explain all the missed deadlines. The Guardian reports that England's media industry are heavy drinkers--chugging down more than 4 bottles of wine or almost 20 pints of beer a week.

In today's Los Angeles Times: Holiday box office hurt by Terminator: Salvation and the backstory behind the ownership of the franchise.

--Joe Flint

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