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Muse to open new Hollywood club called Sound in August

July 17, 2012 |  1:45 pm

Muse Lifestyle Group, the company that opened Hollywood's frenetic Playhouse nightclub, is set to open another Hollywood venue called Sound in early August.

Located on the hectic club row of Las Palmas, Sound will be a uber-modern space featuring a sleek industrial look and two bars. Projections, video content and state-of-the-art lighting and sound will be a big part of the experience and will be moderated by video servers developed by V Squared Labs.

V Squared founder Vello Virkhaus explains how the servers work in an email:

"The video servers are epic prime systems developed by V Squared Labs that send content to all the projectors at Sound to deliver a one-of-a-kind, truly dynamic environment. The video servers will be sending our customized 3D mapped content and effects to the 8 projected zones in the venue. The 3D projection effects developed include illusionistic video which is video mapping that tricks the eye into seeing what cannot be believed and executes real-time effects that react to the environment."

The servers will help Muse Lifestyle Group owner, Rob Vinokur, realize his goal of making Sound a different club with each visit.

"One night could be an outer space theme and the next might be a dark forest," says Vinokur. "It's designed to be an ever-changing, ever-evolving space, offering a new environment and adventure every night."


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Photo: Muse Lifestyle Group