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Vote: Does LAUSD deserve a #FAIL?

April 14, 2011 | 11:18 am

I wonder whether the Los Angeles Unified School District wishes it had handled things differently.

Even though the second season of Jamie Oliver's "Food Revolution" debuted to less-than-stellar ratings, the LAUSD found itself in the principal's office explaining its actions. The district initially turned down the British celebuchef's request to bring cameras in to examine what schoolchildren are eating -- and explore ways to improve it -- because it didn't want the hoopla and the drama.

But that's precisely what the district got after the first episode portrayed Oliver as a man on a mission to bring in healthful food and combat childhood obesity, and portayed the LAUSD as standing in his way. A David versus Goliath, if you will.

Within hours of the show's airing...

L.A. Unified moved swiftly to defend itself Wednesday. The district invited reporters to its food processing facility in East Los Angeles. It's an assembly line where food — chicken wings on this day — is sorted and wrapped with the help of both human workers and robots. ("It's not processed and chopped meat," said David Binkle, deputy director of food services, pointing to wings on the line. "It's real chicken.")

You can read the rest of the fallout in today's story by Rick Rojas, BUT before you go, what do you think? Did LAUSD blow it? Is Jamie Oliver exploiting it all for the cameras? Do the media also deserve a detention slip in all of this? Do you just wish Jamie Oliver would go back home?


LAUSD can't escape controversy 

Does 'Food Revolution' trample personal freedom? 

Is Jamie Oliver's campaign to shame LAUSD working?

-- Rene Lynch
Twitter / renelynch

Photo: Students at Bravo Medical Magnet High School in line for their lunches. Credit: Ricardo DeAratanha /Los Angeles Times