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Celebrated gelato shop Grom to open in Malibu in January

August 13, 2010 |  4:27 pm

Grom, the well-loved Italian gelato chain, which arrived in New York City in 2007, has plans to open a Malibu location in January. David Greenwald at Brand X got the scoop on the shop's West Coast expansion plans from Grom USA manager Stefano Ciravegna. Here's an interesting tidbit from the post (click the link above for the full story):

“The major issue that someone has when they come to Los Angeles is the lack of a real center, where people walk,” Ciravegna said. “Like in New York or a street in Europe. When we came to Los Angeles, we were looking for the street traffic and we couldn't find it -- it took us a while to. Then we discovered Malibu and it had a really good sense of a neighborhood, more than other parts of Los Angeles.”

Should the Malibu Grom do well, the chain may move into the rest of the Southland -- to Santa Monica, Ciravegna suggests, or down to San Diego. Because of the company’s emphasis on artisanal quality and ingredients from across the world, expansion will be a slow-churning process.

--Jessica Gelt

Photo: One of Grom's New York locations. Credit: Grom via Brand X