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Pure bling water

December 21, 2007 | 11:04 am

A TV writer-producer named Kevin G. Boyd has had an inspiration: ultra-premium drinking water selling for a very, ahem, splashy price -- around $38 per 750-milliliter bottle. The water comes from the highly regarded English Mountain Spring source in Tennessee and goes through a nine-step purification process. And then it's packaged in glazed bottles hand-decorated with sparkly Swarovsky crystals.

Wow. How Hollywood is that?

The brand name? Bling H2O, of course. (Warning: mildly racy home page on that website.) You can buy online, so if none of your local stores is selling Bling H2O, you can still order yourself a bling-y New Year's.

P.S. If you can do without the bling part, the company also sells the same water in 500-milliliter screw-top plastic bottles.

-- Charles Perry