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'60 Minutes' story with Morley Safer on Eli Broad to air Sunday [Updated]

April 21, 2011 |  3:10 pm

Broadathome Many months in the making, Morley Safer's profile of Eli Broad for "60 Minutes" is scheduled to air this Sunday.

A teaser is already on the CBS website, with a shot of Broad at last year's MOCA gala and the following plug: "Broad sets the standard for philanthropy. He's given away over $2 billion and plans on leaving even more to charity before he dies. But along with the billionaire's name, his advice and oftentimes his control are usually part of the deal."

L.A. Times art critic Christopher Knight was interviewed for the segment. It will be interesting to see who else in the L.A. art world was willing to step up and talk.

--Jori Finkel

Updated, 6:20: CBS News provided a brief excerpt from the story late Thursday. In this exchange, Safer asks Broad about his critics.

Broad: Well, I am a perfectionist, and things I do know something about, I do get involved.

Safer: We’ve talked to a number of people who say that you can turn into a bully?

Broad: I don’t think I am a bully. But on the other hand, I’m not a potted plant either.

Safer: No, I am sure you’re not a potted plant. But  these people who say some pretty unkind things about you will not talk publicly. They clearly are scared of you?

Broad: I don’t know why they’re scared of me.

Safer: Well because you’re a rich guy, and therefore a powerful guy, and you’ve got a temper?

Broad: I’ve got strong views on things.

Safer: But even your good friend Frank Gehry says, "Eli can be a real pain in the ass."

Broad: I can understand why Frank could say that, because I am impatient, and patience has its limits.



Eli Broad, at home with art

The Grand plan for the Broad Museum

Critic's Notebook: Broad design pointed in the right direction

Eli Broad, today's Norton Simon

Photo: The Broads at home with Jasper Johns' "Flag" from 1967.  Licensed by VAGA, New York. From the Eli and Edythe L. Broad Collection, Los Angeles. Credit: Jay L. Clendenin / Los Angeles Times