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‘60 Minutes’ story with Morley Safer on Eli Broad to air Sunday

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Many months in the making, Morley Safer’s profile of Eli Broad for ’60 Minutes’ is scheduled to air this Sunday.

A teaser is already on the CBS website, with a shot of Broad at last year’s MOCA gala and the following plug: ‘Broad sets the standard for philanthropy. He’s given away over $2 billion and plans on leaving even more to charity before he dies. But along with the billionaire’s name, his advice and oftentimes his control are usually part of the deal.’

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L.A. Times art critic Christopher Knight was interviewed for the segment. It will be interesting to see who else in the L.A. art world was willing to step up and talk.

--Jori Finkel

www.twitter.com/jorifinkel

Updated, 6:20: CBS News provided a brief excerpt from the story late Thursday. In this exchange, Safer asks Broad about his critics.

Broad: Well, I am a perfectionist, and things I do know something about, I do get involved.

Safer: We’ve talked to a number of people who say that you can turn into a bully?

Broad: I don’t think I am a bully. But on the other hand, I’m not a potted plant either.

Safer: No, I am sure you’re not a potted plant. But these people who say some pretty unkind things about you will not talk publicly. They clearly are scared of you?

Broad: I don’t know why they’re scared of me.

Safer: Well because you’re a rich guy, and therefore a powerful guy, and you’ve got a temper?

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Broad: I’ve got strong views on things.

Safer: But even your good friend Frank Gehry says, ‘Eli can be a real pain in the ass.’

Broad: I can understand why Frank could say that, because I am impatient, and patience has its limits.

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