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David Sefton resigns as head of UCLA Live performance series

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David Sefton has resigned after nearly 10 years as executive and artistic director of UCLA Live, the diverse, university-based performing arts series that spends about $9 million annually bringing leading dance, classical music, jazz, world music, pop figures and touring theater companies to the campus.
Christopher Waterman, dean of the School of Arts and Architecture -- Sefton’s boss -- issued a written statement Thursday that said the resignation is effective immediately. He thanked Sefton for “building a performing arts program that has had a major impact…on the cultural life of Los Angeles.”

Sefton said Thursday that financial pressures have prompted higher-ups at UCLA to restructure the series. Finding the new approach unacceptable, he resigned Monday after completing booking for the upcoming 2010-11 season that the university says it will announce next month.

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Waterman was not immediately available for comment.[*Updated Thursday, 6:17 p.m.: When reached, Waterman said that while ‘unexpected, challenging, stimulating performances’ must remain UCLA Live’s hallmark, changes are needed to ensure the solvency of a series whose ticket sales have plummeted in the two seasons since the recession hit.

He said annual attendance has dropped from more than 100,000 to 58,000 in the just-concluded 2009-10 season.]

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-- Mike Boehm

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