LACMA learns to tweet en Español

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Today, the Los Angeles County Museum of Art officially went bilingual on Twitter.

The museum launched a Twitter account, @enLACMA, that will provide Spanish-language tweets to online users. ‘We were looking for new ways for Spanish speakers to engage in the museum, and this is the next natural step,’ said museum spokeswoman Allison Agsten.

LACMA’s tweets will be written in English for its original Twitter account, @LACMA, then will be translated into Spanish. The translation will be overseen by Marietta Torriente de León, a special-event planner at the museum, who also will monitor the account throughout the day. ‘Twitter is a conversation, so it’s critical that a staff member is there to respond,’ Agsten said.

The museum said it tweets an average of three or four times a day and has been on Twitter since January.

So far, Culture Monster hasn’t found any other U.S. museums tweeting in Spanish. We talked to the Museum of Latin American Art in Long Beach, which tweets only in English. MOLAA said most of its online followers are bilingual and prefer to receive communication in English.

Let us know if you come across any U.S. museums that have gone bilingual on Twitter. And while you’re at it, follow us on Twitter: @culturemonster.

-- David Ng