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Proposition 38 crowds airwaves with second TV ad

October 3, 2012 | 10:55 am

Proposition 38 crowds airwaves

Gov. Jerry Brown is going to have some company on the airwaves as his campaign to raise taxes launches its first statewide television advertisement.

A competing tax hike campaign touting Proposition 38 released its second TV spot Wednesday.

The 30-second advertisement features schoolchildren and members of the California State PTA, which is headlining the campaign. The ballot initiative, listed as Proposition 38, would raise income taxes on most Californians in order to increase school spending.

The campaign is being bankrolled by millionaire lawyer Molly Munger, who has donated $28 million of her own money.

Much like the first advertisement, released a week ago, the new one emphasizes that the initiative would send more tax revenue to schools and bypass politicians in Sacramento. (The governor's initiative, Proposition 30, would pour more money into the state's general budget.)

One PTA member described Proposition 38 as "an opportunity of a generation."

So far the initiative has trailed badly in the polls, never rising above the 50% threshold needed to pass.


Support slips for Brown's tax hike

Poll shows close call for Jerry Brown's tax plan 

Proposition 38 campaign pushes taxes, blasts Sacramento

-- Chris Megerian in Sacramento


Photo: Molly Munger, second from left, appears with Proposition 38 supporters at a news conference last month. Actor James Olmos is at the podium. Credit: Damian Dovarganes / Associated Press