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Jerry Brown discouraged by 'the non-TV voter'

October 23, 2012 |  2:15 pm

APphoto_Brown Tax Initiative
Before a campaign stop at a San Diego school Tuesday, Gov. Jerry Brown stopped by a coffee shop for a cappuccino -- and an impromptu focus group.  

In the cafe, located in the shadow of San Diego's Gaslamp Quarter, Brown asked employees whether they had heard of Proposition 30.

A couple had. Most had not.

"Do you watch TV?" Brown asked a young woman who had not heard of the measure.

She said she did not. Brown seemed exasperated.

"That's the problem," the governor said. "How do you reach the non-TV voter?"

After buying a bag of organic Kona coffee, Brown mulled over his findings.

The governor then placed a call to his wife, Anne, to discuss the coffee klatch and ponder tweaks to the campaign strategy.

"I don't know," Brown said later, when asked how he might reach those that had not heard of the measure. "Maybe an ad on rock 'n' roll radio."

For the record, Oct. 23, 2:45 p.m.: An earlier version of this post misspelled the name of Anne Gust Brown.


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Photo: California Gov. Jerry Brown speaks at a rally in favor of Proposition 30, a tax increase initiative on the November ballot to stave off $6 billion in automatic spending cuts to schools, at Animo Leadership Charter High School in Inglewood, Calif., Tuesday, Oct. 23, 2012. Credit: AP/Nick Ut.