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Berman, Sherman taking campaigns to TV

August 24, 2012 |  5:49 pm

Rep. Howard Berman has begun running two cable TV campaign ads, the first since the primary election, in his bruising battle with fellow Democratic Rep. Brad Sherman.

Unlike the increasing vitriol spilled on both sides as the two House veterans compete for the same San Fernando Valley congressional seat this fall, the tone of the Berman ads is purely positive.

One touts his achievements for Valley constituents and others. The other outlines the help he gave a grieving father in interviewing his son's combat unit in Iraq, where the son was killed. The father, identified as Darrell Griffin Sr., wanted to finish a book he had begun with his son.

Brandon Hall, who oversees Berman's campaign, said that the buy was "substantial" and that he expects the two ads to air on Valley cable stations for at least two weeks.

The Sherman campaign said it plans to begin airing its cable TV ads next week. Campaign spokesman John Schwada did not disclose the contents but said "they will be positive ads about Brad's record."

Stay tuned?


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Photo: Reps. Brad Sherman, left, and Howard Berman at a candidates forum earlier this year.  Credit: Genaro Molina / Los Angeles Times