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Emily's List launches new ad for Barbara Boxer

October 18, 2010 |  4:08 pm

A national organization that boosts Democratic women candidates will take up where Barbara Boxer left off, airing a television ad critical of the incumbent senator’s Republican opponent for her actions as head of Hewlett-Packard.

Emily’s List, the fundraising organization that boosts candidates who support abortion rights, accuses Carly Fiorina of laying off tens of thousands of employees and shipping other jobs overseas. It also refers to the multimillion-dollar severance package Fiorina received when she was fired from the company.

“Carly Fiorina, it’s time to face the music,“ the narrator says.

The ad will begin airing Tuesday morning in the Los Angeles media market and is expected to later expand across the state, an Emily’s List spokeswoman said.

Boxer’s own ads have highlighted the layoffs, using footage of Fiorina herself writing them off as the cost of improving H-P’s bottom line. Fiorina has said that the layoffs were necessary to turn around the then-struggling company, and that Democrats highlighting them are attempting to distract voters from more pressing concerns.

Emily’s List, a major contributor to Boxer over the years, has sought this year to lure occasional women voters to the polls. Besides California, the fundraising group also has worked on behalf of abortion rights supporters in Colorado, Missouri, Wisconsin and Nevada.

--Cathleen Decker