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Jerry Brown launches his first ad in California gubernatorial campaign

September 6, 2010 |  8:16 am

Democratic gubernatorial nominee Jerry Brown released his first ad in his campaign, a 30-second spot that aims to introduce him to voters unfamiliar with his legacy.

His rival, Republican Meg Whitman, has been pummeling the candidate with a barrage of advertising over the summer that questioned his record. Brown could not afford to advertise over the summer, but labor unions did on his behalf, questioning Whitman’s qualifications. But this marks the first ad making a pro-active case for why voters ought to support Brown.

The ad, which will begin airing on television later this week, says that during his prior two terms as governor, Brown eliminated waste and luxuries, balanced budgets, cut taxes and created 1.9 million jobs. “California was working,” says the announcer.

Brown them introduces himself and names three priorities that keep in mind voters’ frustration with government –- frugality, local control and only raising taxes if voters agree.

“California needs major change,” he said. “We have to live within our means, we have to return power and decision-making to the local level, closer to the people, and no new taxes without voter approval.”

-- Seema Mehta in Los Angeles

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