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Boxer makes a play for the "bad hair" vote

July 6, 2010 |  8:12 pm

When Carly Fiorina was caught on a hot mic in June discussing a friend's comment that California Sen. Barbara Boxer’s hairstyle was “Sooooo yesterday,” the Boxer campaign brushed it off as a trivial topic, telling reporters that Fiorina was welcome to talk about coifs while Boxer talked about jobs.

But Boxer is still getting some mileage out of Fiorina’s microphone mishap. Reporters have repeatedly asked Fiorina whether she plans to apologize, but Boxer told reporters Tuesday that she wasn’t waiting for her opponent's call and that the gaffe just might end up being a "turning point" for the campaign.

While Boxer told several audiences during her barnstorming tour of the state Tuesday that the race was about "real things" -- not hairstyles -- she brought up the gaffe again at an evening fundraiser for the Democratic Party in Santa Barbara.

“I’ve decided that if everyone in California, male or female, who’s had a bad hair day votes for me, we’ll win in a landslide. So I’m going for it,” she said to a roar of laughter from the crowd. “I am going for the bad hair vote.”

-- Maeve Reston in Santa Barbara