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Hey, Emmy voter: Some 'White Collar' with your hot coffee?

May 18, 2011 |  5:34 pm

Coffee mug

USA Network plans to be aggressive with its Emmy campaign again this year.  Last year, it sent out Cool Haus trucks to pass out ice cream sandwiches with titles of its programs to industry execs around town. And it flew planes overhead pulling "For Your Consideration" banners for "Burn Notice," "White Collar" and "In Plain Sight." Now it's launching its new campaign with photography by Robert Maxwell of stars Matt Bomer ("White Collar") and Piper Perabo ("Covert Affairs") on coffee cup sleeves, valet tickets and billboards. Then what? Will the sky be the limit again?


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-- Tom O'Neil

Coffee mug 2

Matt Bomer White Collar

Photos: USA Network