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Tribeca 2011: Weinstein Co. gets on board 'The Bully Project'

April 25, 2011 |  4:12 pm

The Tribeca Film Festival continues to burnish its reputation for documentaries.

"The Bully Project," a look at the crisis of childhood bullying, has landed a deal with the Weinstein Co., which on Monday picked up U.S. and many international rights to the Lee Hirsch film.

Hirsch, who previously directed the South African music doc "Amandla!," takes a personal approach to the topic by showing the home and school lives of five children and their families affected by bullying. Weinstein Co. executive Peter Lawson emphasized the socially conscious aspect of the film, calling it "a phenomenally insightful and moving examination of bullying and its long-term impact."

The movie is the third Tribeca documentary to land a distribution deal, following food pic "Jiro Dreams of Sushi" and club-life exploration "Limelight." Harvey Weinstein, a longtime collaborator with Michael Moore, last released a doc when he brought out "The Tillman Story" last year.

— Steven Zeitchik

Photo: "The Bully Project." Credit: Tribeca Film Festival.